Google Webmaster Tools – Basic to Advance

Jab User Computer par beth kar Google par koi bhi Search karta hai to usy foran hi Google Web Search Result ki ek list provide kar di jati hai, kya aap janty han k Google aap ki query se related web pages kesy find karta hai or un ko kis order se result me display karta hai???
Simple words me , web se search karny ko esy samja ja sakta hai jesy kisi large book ki index aap ko exact wo location btati hai Jo aap search kar rahy hoty han, Isi tarha jab aap Google Search karty han to Google ka program apny index ko check kar k most related search ko instant search me or related search ko search results me aap ko serve kar deta hai.
Basically, You need to know k Searching karty howe three process hoty han:

1. Crawling
Crawling ek esa process hai jis me Google bot new or updated pages ko world wide web se search kar k Google index me add karta hai kyun k People daily billions of pages different computers or location se web par add karty han or Google ka program jo pages ki fetching karta hai, wo Google-bot (Jis ko simply bot, robot or spider bhi kehty han) kehlata hai. Googlebot ek algorithmic method use karta hai; Computer ka ek program Jo determine karta hai k kon si site ko kitni bar crawl karna hai or ek site se kitny pages fetch (add in Google Search) karny hain. Google ka Crawling process previous crawling or webmasters k provide kiye howe sitemap me exist webpage URLs ki list check karny k bad start hota hai.
Googlebot detect hony wali har website k har link or page ko visit kar k crawling k liye apny pages me add kar leta hai. New create hony wali sites, existing sites ki updating or har dead or broken link ko note kar k Google index ko update kiya jata hai. Remmember that k Google kisi site ko frequently Crawl karny k liye payment accept nahi karta,  Although business increase karny ya revenue generate karny k liye AdWords Service provide ki gae hai.

2. Indexing
Google crawling karty howe har page ko check karta hai k wo Google k kis searching keyword k liye suitable hai or us ki result page me location kya honi chahye. For Example; Webmasters apna Content publish karty howe articles me tags, attributes like “Title” “Alt” “b” “H1” etc use karty han Jin ki waja se Googlebot us content ko search result me sahi position deta hai. Google bohut se content types ko process karta hai but kuch types like rich media files or dynamic pages ko process nahi kar sakta.

3. Serving
Jab koi user search k liye query enter karta hai Google ki machines apny index se matching pages or most related results user ko provide kar deti han. Related Query 200 factors tk provide ki jati hai Jis me Page-rank (Most Important Factor) bhi include hai.

What is Page Rank?
PageRank web par exist other pages k incoming links ki base par kisi page ki importance ki measurement hoti hai. Simple words me kisi bhi other site par exist aap k kisi page ka link PageRank ko Increase kar deta hai but all links equal nahi hoty, Kisi top Rank page par exist link ki value page-Rank k equal hi hoti hai.

Editor’s View:
Google spam links or search result par negative effect hony wali other efforts ko identify kar k user experience ko improve karny k liye bohut struggle karta hai. Always Remember k sub se achy link wo hoty han jo aap k content ki quality base par diye jaen.
Search Result pages me apni site ka rank up karny k liye make sure kar len k Google aap ki site ko completely crawl or index kar sakta hai. Google k Auto-complete features, user ko short time me related or popular queries (Common Spelling ki mistakes ko correct kar k) provide karny k liye design kiye gae han, So Agar kisi site ka rank kisi keyword k liye up hota hai to Is ki reason ye hoti hai k according to Google algorithm us ka content user ki query se bohut zyada relevant hai.


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Tayyib Ahsan is an Entrepreneur and Freelance Technology Writer, His Passion is to Help Others in Blogging, Marketing and Online Shopping to Gain Knowladge & Success. In addition, He also offers E-Currency Exchange Services for Individuals and Companies Worldwide. Get in touch with him on Twitter or Facebook.

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