Today World wide Itni websites registered han Jin ko hum count bhi nai kar sakty and I think k Jitni speed se dunya me website create ho rahi han, Google ko bhi un ka record rakhna possible nai kyun k bohut si websites Search engine friendly nai hoten or bohut sy webmasters Search engine k crawlers ko site par aany se block hi kar dety han.
Kya aap janty han k Is time world wide ya at least Pakistan me kitni sites registered han?
Top 10 Most Popular Bloggers and Blog of Pakistan
Anyway, I just want to say k itni sari websites me se bohut kam sites k webmaster janty han k SEO kya hai or Isy implement kesy karty han.
Off-page SEO important hai, But On-Page SEO Most Important hai. I know, Bohut se Webmasters Off-Page SEO karty rehty han but On-Page SEO par zyada attention nai dety, Agar Un ko zyada back links ki waja se acha Page-Rank mil bhi jae to Search Engine me un ka koi rank nai hota, Because all Search Engines has their own Algorithm to display any webpage. So I will tell you;
1. what is SEO?
2. Types of SEO
3. ON-Page SEO Techniques
4. Off-Page SEO Strategies
5. Google Algorithm to Display Your Page Inside Search
SO Let’s Start without wasting time…
What is SEO?
SEO (Search Engine Optimization) ek esa method hai Jis k through kisi bhi site ya page ko Search Engine me ek special rank deny ki koshish ki jati hai. Webmasters apny web pages ko different styles se create kar k bohut se methods use karty han ta k un ka page search engine me koi khas rank hasil kar le.
Google Dunya ka sub se popular search engine hai, So hum dekhen ge k Google k search engine me top rank hasil karny k liye web page par kon se on-page or off-Page Seo tools use karny chahyen.
Types of SEO:
SEO ki two types han.
1. On-Page SEO
2. Off-Page SEO
ON-Page SEO:
Webmasters ka apni post publish karny se pehly Search engine me rank hasil karny k liye us ki improvement karna On-Page Seo kehlata hai. There are many Techniques & Tools for on-page seo.
1. Keyword Search:
SEO ka first point keywords searching hai, Jis me aap ko decide karna hota hai k aap apni post/article k liye kon se specified keywords k against rank hasil karna chahty han, because you know, Google has millions of results against every keyword, Is liye agar aap chahen k aap ki post bohut se keywords k against rank hasil kar le to ye possible nai, Esi condition me aap ki post kisi keyword k against bhi rank hasil nai kar saky gi. Koi bhi article write kar k publish karny se pehly us k specified keywords choose karny chahyen, Jin ko search kar k bhi dekh len k Google par un keywords k against kitny results available han.
How to Find Google Most Popular Searching Keywords
Hameesha koshish karen k esy topic par post karen jis k against search engine k pas minimum results provide kary. Keywords esy use karen Jin ki density zyada ho, For example;
2. Webpage Title & URL:
Article to koi bhi write kar k publish kar sakta hai, Main point ye hota hai k ek webmaster apni post ko search engine me present kesy karta hai. Nice presentation means more likes and more traffic, So apni post ka title or URL apny specified keyword k mutabiq rakhen, but title 70 characters se zyada na ho.
3. Content & Formatting:
New article write karny k liye pehly khud us par complete research karen, Aap ka content Unique or keywords se relevant hona chahye, Jis me topic k mutaliq complete information provide karen, Fazool me idhar udhar ki chorhny se parhez karen.
How to Write Unique Content For Your Blog
Apny topic par focus kar k step by step H1, H2 or H3 ki heading den, Suitable point par italic, bold, underline or color formatting tools use karen, Jis se ek to content beautiful ho ga, Secondly Google k crawlers bold or heading jesy formats ki base par un keywords ko inside search highlight karen ge.
4. Image Placement:
Post me content se related pictures zaroor add karen or images ka alt tag or description bhi insert karen, Jo mobile devices se traffic generate karny k liye fruitful hai. Images se ek to article beautiful ho jata hai, Secondly Relevant Photos ki waja Google images se bhi aap k blog/site par traffic aati hai.
5. Internal & External Links:
Content me Article se related apni other post k internal links add karen, For example; Write “Click Here For More” and add an internal link of your post. Internal links ki waja se Crawlers aap ki site ko rich-content-website consider karty han, Jis se search me aap ka page rank increase hota hai.
Internal links ki waja se ek to aap ka bounce rate control ho jata hai, Us k sath sath user aap ki site par engage ho jata hai. Isi tarha kuch high quality sites k External links bhi add karny chahyen, Jis se aap ka un sites k sath acha relation proof ho.
6. Description & Meta Tag:
Post k description me apny keyword is tarha write karen, Jo article se related information provide karen. Description 160 characters se zyada na ho, Us k bad meta tag bhi keyword se related add karen.
How to Set Title and Description For Your Blog
Overall, Seo k liye zaroori hai k aap k specified keywords post me har jaga prominently display hon, Ta k Search engine ko clearly pata chal jae k aap jo keyword use kar rahy han, Un se related complete content aap k page par available hai.
7. AuthorShip & Social Buttons:
apny content k sath apni Authorship show karen, Jis ki waja se people aap par trust karty howe aap ka content read karty han. Isi tarha content k top ya bottom par Popular social media k sharing links bhi provide karen, Jin k through visitor pasand aany par aap ki post ko like ya apny friends se share kar saky, More sharing will generate more traffic at your blog.
8. XML & Robots.TXT File:
Apny blog ka xml sitemap create kar k top search engines ko submit karen, Is k liye word press ka plugin “Google Sitemap”bhi use kar sakty han. Sitemap submit karny se search engine aap ki site ko foran search me shamil kar le ga. Isi tarha robots.txt file create karny se aap search engine k robots ko bta sakty han k aap ki site ko kis method se crawl karna hai, Website k index k sath top rank pages Search me kisi style k sath add karny ki instruction di ja sakti han.
9. Use Subscribe & Analytic Tools:
Apni page par user ko Subscribe karny ki option provide karen, Ta k agar kisi user ko aap ki post achi lagy to wo next post read karny k liye subscribe kar le. Isi tarha aap ko apni site par check karty rehna chahye k user kis post ko zyada open kar rahy han, Is purpose k liye anylitic tools use kiye jaty han, For example; Google analytic, Statcounter etc.
10. Google Snippet Preview & Webmaster Tools:
Uper diye gae all tools use karny k bad apny page ka Google search engine me preview check karny k liye Google Snippet Preview use kiya jata hai, Jis k through aap apni check kar k foran apni mistakes correct kar sakty han, Otherwise agar aap ki post publish ho kar Google search me shamil ho jae to phir usy update karny k almost one week k bad wo search me update hoti hai.
Author’s View:
Guys! Meri information k mutabiq Ye Top 10 on-page seo tools han, Agar aap ko kisi or best tool ka pata chaly to hamen zaroor comment karen ta k other readers bhi us se benefit utha saken.
I will describe the Off-Page Seo Tools in my next post. Aap k feedback ka wait rahy ga.